Complete Guide How to Write a Good Tourism Term Paper

Complete Guide How to Write a Good Tourism Term Paper A tourism term paper is a paper that is written at the end of an academic term when you get the knowledge of the travel and tourism industry. Despite the fact that this field may seem to be easy to study, it requires a thoughtful examination and analysis. This type of writing is intended to describe an issue, event, or argue a point based on in-depth research. However, it should be mentioned that a topic of a term paper has to be covered during the semester to provide students with basic knowledge about it. In general, a term paper should be several typed pages in length to present a detailed outline of the selected subject. As a result, tourism term paper writing should demonstrate and analyze the tourism sphere of a particular area within a country from various perspectives, such as economic, social, or geographical ones. Furthermore, a tourism term paper is considered to be a significant student’s work that influences the grade. It requires personal thoughts, critical analysis of a matter, and factual information. Due to the fact that the tourism industry is closely connected with various sectors, such as the economy, sociology, and international relations, you can conduct precise research through the prism of those disciplines. Therefore, to start writing your tourism term paper, you should get familiar with this tourism term paper writing guide to direct yourself in the right way of tourism research paper writing. 5 Types of Term Paper Writing to Deal with Before starting to write your term paper on tourism, you should consider the type of term paper you are asked to deal with. Sometimes, it is written in an assignment given to you by your instructor. That’s why it is always useful to look through all the assignments attentively. Having understood their key requirements, you will be able to write a paper successfully. If there is no notification of what type of writing you need to come up with, use the following information to choose the most appropriate one. 1. Argumentative Term Paper An argumentative type of writing presents some strong arguments on both sides of the selected issue to portray it accurately. Moreover, if you choose this type of a term paper, you have to analyze all distinct aspects of each argument and support those arguments with valid evidence from the well-known researchers’ studies. At the end of the argumentative term paper, you have to favor one side in the argument. But at the same time, you should be careful to remain unbiased. For example, you can discuss whether the tourism sphere contributes to the country’s development or not by presenting the relevant facts about it. 2. Definitive Term Paper This type of term paper is intended just to present the information on a selected topic. You cannot present any analysis or own thoughts in the definition term paper. You should just demonstrate the facts from the selected research studies. However, the definition term paper can be utilized in the further investigation of the selected topic. Consequently, it is reasonable to suppose that you can use this term paper as a basis for your future examinations. For instance, you can examine the current situation of the tourism sphere in the Caribbean islands. 3. Compare and Contrast Term Paper If you choose this type of term paper, you will have to choose either two different aspects of the tourism sphere or two different areas, such as different countries, cities, or states. Therefore, you should find some features they have in common and also different features in two objects of investigation and then compare them. In this type of the term paper, you will be required to provide a topic statement and then support it with the help of various reliable sources. For compare and contrast term papers, you may address the impact of the tourism sphere in two different cities from the perspective of the environment, sociology, and economics. 4. Analytical Term Paper This type of term paper writing is very close to the argumentative one due to the fact that both papers provide various viewpoints of different researchers on a certain topic. However, the analytical term paper focuses on factual information rather than personal points of view. Therefore, you should concentrate on the methodology the researcher utilized while investigating the issue or describing his or her findings from a factual point of view. As an example, you may study the impact of the tourism sector on the country’s economic status. 5. Interpretive Term Paper The interpretive term paper presents your critical thinking skills. Therefore, you may be required to discuss some issues related to the tourism sphere or provide some solutions to the selected issue. In general, this type of paper requires a demonstration of your knowledge about the topic. However, the same as the other types of term papers, the interpretive term paper should contain some supporting points from the reliable sources. For example, you can investigate the improvements of the tourism sphere in the developing countries. 10 Tourism Term Paper Topics: Know How to Choose a Topic When you are familiar with the type of term paper writing you’re required to follow in your own writing, you should select an appropriate topic for it. As it was mentioned before, a tourism sphere is connected with various fields, but you have to choose only one to make your paper more precise. If your professor did not provide you with the list of acceptable topics for your term paper, you could choose it on your own. The beneficial point of selecting the topic on your own is that you are allowed to choose the one that is interesting for you. Develop and update tourism industry knowledge by compulsive work. Nevertheless, there is a probability that the professor may consider your topic to be inappropriate for the term paper. Therefore, you should be careful with this choice. So you have to consider the relevance and breadth of the topic selected on your own. If your topic is narrow and obsolete, you may face the difficulty in finding reliable sources and meeting the word count. The following topics may help you to create your own topic: The Importance of the Tourism Sphere; Leading International Organisation in Travel and Tourism; The Government Involvement in the Tourism Industry; New Trends in the Tourism Industry: What Promotes Them Today? Factors that May Affect Tourism; Advantages and Disadvantages of the Fast Development of Tourism; The Degree of Control over the Tourism Business in Today’s World; Supporting Key Tourism Interests During a Financial Crisis; Top Advances in Technology That Simplify the Way of Traveling; 10 Tourism Services That Are Available Today and That Will Be Available in 20 Years. The Structure of the Tourism Term Paper That Looks Coherent Each academic paper has a certain structure that students should follow to make their paper coherent and cohesive. Moreover, if your paper is well-organized, it will be easier to convince the reader. In general, all academic papers start with the title, and accordingly, it should be compelling to attract the reader. Look at the last topic from the list mentioned above. Will it be interesting to know what suggestions are given concerning the future development of tourism services? Introduction The next point you usually see after the title is an introduction. To start with, this part of the paper is the most significant because it is supposed to demonstrate the entire work you do. Usually, the introduction consists of the background information you want your readers to know. Besides, include an opening statement and thesis statement. If you have chosen the first topic from the list mentioned before, you may present the general role of the tourism sphere in the world. Then, you can demonstrate the primary functions of the tourism in the developing and developed countries. Furthermore, you should create a precise thesis statement as it is the central idea of your paper that will be further expanded. The thesis statement should be only one sentence long. But at the same, it has to be long enough to present your side of the matter. Body Without any doubt, you realize the importance of this part in your term paper. Unlike the other parts of the paper, this one should contain at least 3 main parts that are connected logically. For the argumentative type of the essay that is chosen as an example, it should be mentioned that all possible arguments and counterarguments are presented in separate parts of writing. Moreover, you should use some in-text citations to support your points and persuade the reader that you do extensive research beforehand. The usual structure of the paragraphs contains a topic sentence, evidence, and concluding sentence. As a result, one have to state that the main body should be informative enough to convince the reader. Conclusion In the conclusion section, you have to summarize all the points mentioned in the main body and restate your thesis statement. Therefore, this part of the paper is the last chance to convince the professor about the significant role of your research paper in the tourism industry. Use neither citations nor present new information. Therefore, the conclusion has to resemble a smaller version of the main body. Our Writers Know Best: 3 Ways of Referring to the Information Sources Correctly In general, tourism term papers are written in an APA style. Sometimes, some instructors modify the paper requirements, â€Å"Write a term paper in MLA†. Therefore, you may find some information on the internet to enhance confidence in the correct formatting your term paper. However, if you are still required to utilize the APA style of referencing, you may follow the tourism term paper writing tips presented below. 1. In-Text Citations The in-text citations are used to support the points mentioned in the main body. You need to use in-text citations properly to avoid any plagiarism issue. You should use quotation marks to insert some direct citations and mention all the required information on a source. Usually, it is the last name of an author and number of the page in the brackets if you follow MLA style. Therefore, it should look like this: According to the survey, it has been noticed that â€Å"people tend to form two approaches to choosing a hotel, which is divided into attitudes-towards-hotel-brand and attitude-toward-the ad† (Author’s last name page number). 2. Paraphrasing Some in-text citations can be paraphrased. Therefore, it has to be also cited correctly. For example, It can be assumed that the involvement of Artificial Intelligence creates the prospects for the development of the hospitality industry and provides the platform for scientific improvements of the technology market (Author’s last name page number). 3. Reference List Before you start writing the term paper, you should compile a reference list. This list contains all the sources that you are going to use. The reference list should be created on the separate page. If you utilize an MLA style of referencing, this page should be named ‘’. If you choose an APA style, it should be named ‘References’. For example, the reference in APA looks like this: Last name, Initials, Last name, Initials (year of publication). Name of the work. Publisher, pages. Proofreading Is Essential for Good Term Paper Writing The process of proofreading is significant because you can recognize whether the paper lacks some points in its organization or correct writing. Therefore, there are different ways of how to perform proofreading: You can read your term paper out loud. It will help you to spot run-on sentences. Reread your paper as many times as possible. But you should do it on different days. Basically, it looks like: today you finish writing → tomorrow you’ll read a term paper to correct some possible issues → the day after tomorrow you’ll reread a paper once again to make sure that everything is correct. You can ask someone to read your work instead of you. Keep in mind that this someone should be quite experienced to recognize some weaknesses in your writing. You can utilize some computer spelling checkers to ensure that the paper does not have any spelling mistakes that you may make accidentally. We are sure that if you follow all our tourism term paper writing prompts mentioned earlier, your tourism term paper will receive the highest possible mark. You deserve to be highly appreciated. Just take the crucial steps for successful academic writing.

Meet Janus, Father of Zeus and Roman Original

Meet Janus, Father of Zeus and Roman Original Janus is an ancient Roman, a composite god who is associated with doorways, beginnings, and transitions. A usually two-faced god, he looks to both the future and the past at the same time, embodying a binary. The concept of the month of January (the beginning of one year and the ending of the end) is both based on aspects of Janus. Plutarch writes in his Life of Numa: For this Janus, in remote antiquity, whether he was a demi-god or a king, was a patron of civil and social order, and is said to have lifted human life out of its bestial and savage state. For this reason he is represented with two faces, implying that he brought mens lives out of one sort and condition into another. In his Fasti, Ovid dubs this god two-headed Janus, an opener of the softly gliding year.  Hes a god of many different names and many different jobs, a unique individual the Romans regarded as fascinating even in their own time, as Ovid notes: But what god am I to say thou art, Janus of double-shape? for Greece hath no divinity like thee. The reason, too, unfold why alone of all the heavenly one thou doest see both back and front. He was also considered the guardian of peace, a time at which when the door to his shrine was closed. Honors The most famous temple to Janus in Rome is called the Ianus Geminus, or Twin Janus. When its doors were open, neighboring cities knew that Rome was at war. Plutarch quips: The latter was a difficult matter, and it rarely happened, since the realm was always engaged in some war, as its increasing size brought it into collision with the barbarous nations which encompassed it round about. When the two doors were closed, Rome was at peace. In his account of his accomplishments, Emperor Augustus says the gateway doors were closed only twice before him: by Numa (235 BCE) and Manlius (30 BCE), but Plutarch says, During the reign of Numa, however, it was not seen open for a single day, but remained shut for the space of forty-three years together, so complete and universal was the cessation of war. Augustus closed them three times: in 29 BCE after the Battle of Actium, in 25 BCE, and debated the third time. There were other temples for Janus, one on his hill, the Janiculum, and another built, in 260 at the Forum Holitorium, constructed by C. Duilius for a Punic War naval victory. Janus in Art Janus is usually shown with two faces, one looking forward and the other backward, as through a gateway. Sometimes one face is clean-shaven and the other bearded. Sometimes Janus is depicted with four faces overlooking four forums. He might hold a staff. The Family of Janus Camese, Jana, and Juturna were wives of Janus. Janus was the father of Tiberinus and Fontus. History of Janus Janus, the mythical ruler of Latium, was responsible for the Golden Age and brought money and agriculture to the area. He is associated with trade, streams, and springs. He could have been an early sky god.

Genocide is a neglected topic within criminal justice and criminology Essay

Genocide is a neglected topic within criminal justice and criminology. Critically analyse this statement - Essay Example tem locally or internationally seems to show a lack of enthusiasm, if such a word is possible, in creating stricter guidelines and punishments when it comes to genocide as compared to how they are, for example, in improving rules with regard to other criminal activities. Genocide is a word used by the late Jewish Polish laywer Raphael Lemkin [Balakian 2013] to describe what the Nazis did to the Jews. Later on, it was further defined by the Convention on the Prevention and Punishment of the Crime of Genocide as any of several listed acts conducted with an intent to destroy, partially or completely, a national, ethnical, racial or religious group. (Akhavan 2007) Genocide was an evil that took the lives of countless of innocent Jewish adults and children. Unfortunately, during that time the criminal system did not have set laws to punish mass killings. The ones accountable were just punished for criminal acts in relation to international armed conflict. The carefully planned execution of the Jews by the Nazi soldiers in the Holocaust is a prime example of genocide. Unfortunately, those responsible for the killings were not charged for genocide as the term did not even exist in that period. Following its establishment as an international crime, the act of genocide reappeared in history only decades later, during the Bosnian conflict to be more specific. This was the time to see criminal justice make a stand on genocide based on the definition set during the Convention. Unluckily for the victims, their deaths have remained dishonored as those left behind are divided as to whether or not the acts fall under the definition of genocide. (Cooke-Welling 2012) This is where criminal justice appears to have neglected genocide. When it had mattered the most, the criminal justice system are still trying to reach a decision on whether the ethnic cleansing that happened in many parts of Bosnia can be considered genocide according to the established definition. Currently,

Disaster Relief Assessment Essay Example | Topics and Well Written Essays - 250 words

Disaster Relief Assessment - Essay Example Natural disasters include earthquakes, floods, volcanic activities, tornadoes, cyclones, typhoons and severe storms. There should be the proper planning of the goals and the communication facility must be improved greatly. Proper task forces should always be ready who can tackle the situation in their own innovative way. Steps should be taken so that there can be proper thought about the situation by which it will be much easier to represent things that can be done. Theoretical approach can help to take a bigger step when the problem arises. The insurance and healthcare services should be improved so that the emergency situations can be responded effectively (Eisenman et. al. 2007). Disaster relief assessment also includes the development in the telecommunication facilities. The officials should be trained virtually so that they can be able to do things in a proper way and will have the ability to face all types of disasters. Educational programs can be undertaken so that the people can be alert about the various types of diseases and then they can take some minimum steps when they face such situations (Forgette, et. al., 2009).

Japan Westernization Paper Essay Example for Free

Japan Westernization Paper Essay Prompt: Discuss possible reasons why Japan was the only non-western state to nationalize and win recognition as an equal and how it managed to accomplish this in a mere half century. Thesis: Being aware of recent Western invasions in China, Japan had recognized the need to transform their institutions and its society, therefore, Japan embraced nationalism. By 1649, Japan had shut down contact with the European world with the exception of a Dutch outpost on Deshima Island in Nagaski harbor (this outpost however, was only allowed to receive one ship all year). The Japanese also allowed the Chinese to trade at Nagasaki (only under severe restrictions) and Korea could trade through the islands of Tusushima. Other than this however, Japan was isolated. In 1853, the U.S sent Commodore Matthew Perry (with 3 steam frigates) to force Japan into opening its ports to trade. Japan had lacked the technology to fight against the U.S and the European powers that soon followed. Slowly (while being under pressure however), Japan opened more ports granted extraterritorial rights and where able to determine Japan’s tariff polices. Like China, Japan seemed to be getting controlled by the European powers. However, young, vigorous leaders took control of the government of Japan forcing a dramatic reconstruction of the nations polices, administration, class structure, economy, technology and culture. These leaders tended to be young samurai warriors in the han (feudal estates) of Choshu and Satsuma. The samurai were able to employ some of the technological information introduced by the Dutch from their station in Nagasaki harbor (the shogunate had established an office for translating Dutch material in 1811) and by 1840, some of the Japanese were already casting Western guns and artillery. A new leader, Sakuma Zozan (one of the advocates of adopting Western military methods) believed that opening the country was necessary and beneficial. However, not everyone had agreed. In 1860 a group of samurai (from the conservative han of Mito) argued a different opinion and eventually, Mito loyalists assassinated Sakuma. In 1868, forces of Choshu and Satusma (along with several more remote hans) took control of the emperor’s palace in Kyoto and declared the end of shogunate. The emperor was put back into imperial power.

Absolute Essay -- essays research papers

An elephant was brought to a group of blind men who had never encountered such an animal before. One felt a leg and reported that an elephant is a great living pillar. Another felt the trunk and reported that an elephant is a great snake. Another felt a tusk and reported that an elephant is like a sharp ploughshare. And so on. And then they all quarreled together, each claiming that his own account was the truth and therefore all the others false (traditional parable). None of the accounts that the blind men made about the nature of the elephant are absolute truths, nor are the accounts false. An absolute truth, or one that is true for all, can not be achieved because of the constant motion of circumstances of who said it, to whom, when, where, why, and how it was said. Instead of absolute truths, the concepts or beliefs that the blind men claim are viewpoints that each one clarifies the nature of the elephant. Everybody has learned to see things from his or her own sense of reason and logic. The many things that people experience throughout their lifetimes, help to determine the judgments toward the different issues and objects that they encounter. Because individuals has his or her own sense of reason and logic, the perceptions that people encounter are ultimately true, and not false. Life does not contain one truth for any idea or object, but truths can be found in one’s perception. It is difficult to determine that anything is the absolute truth. One should not prove tha...

A Research Proposal Essay

1. Introduction Along with economy and technology are all developing rapidly in recent years, it is significant that globalization has become an overwhelming trend in all  walks of life. Benefit from this process above, the global markets can be bounded together in multi-cultural environments and become more complicated than ever before (Park and Reisinger, 2009). Thus, it is important for companies to conduct accurate market segmentation before access to a new market nowadays (Schmitt, 1997). The research aims to find out the differences in customers’ attitudes to luxury brands in China and UK, under various cultural backgrounds. To be exact, as cultural diversity will lead to differences in consumers’ needs, consuming behaviour and values, I decide to write the research proposal in view of culture segmentation. In terms of religion and country, objective factors such as various geographical environments, the heritage of history and culture, the outside culture and so on, all of these will bring about cultural difference (Schmitt, 1997). In addition, from a social perspective, cultural differences will be caused by people’s occupation, education and economic status, etc. As the largest developing country, China has become a huge potential market. Besides, since China is a vast country, itself has the character of cultural diversity. In addition, the effect of foreign culture to China has been for a long time, Chinese cultural constitution is much more complicated. Generally speaking, have a right reorganization of the customers’ perception differences between China and UK will be beneficial to British luxury brands enter Chinese market. Since there is a wealth gap between inland and eastern region in china, and the latter has a stronger economic strength, it will be the major luxury goods market (Schmitt, 1997). Therefore, this research will be conducted at several main cities in eastern China and costal areas, they are Beijing, Shanghai, Hangzhou, Guangzhou and Shenzhen, separately. In UK, we will launch the survey at five cities in England, they are London, Birmingham, Manchester, Liverpool and Sheffield. The informants who are selected should match several conditions, for instance, on the one hand, the respondents’ minimum annual income should above 40,000GBP/400,000CNY. They should be 35 years old to 40 years old, on the other hand. In this proposal, I will apply the method of combining qualitative research and quantitative research. Before quantitative research, I have to know luxury market situation in these two countries and relevant theories and fundamental conception about  cultural diversity in segmentation, demographic segmentation and so on. First of all, I should collect and analyse existing relevant document and data, it mainly consist of micro-economic environment, industrial policy and social environment. To be specific, first, micro-economic environment includes several sections such as the operation of national economy (GDP), households’ incomes and Engel coefficient. Secondly, the policy of luxury industry has a direct effect on the ease or complexity of luxury market entry. Therefore, I should analyse industrial policies, the situation of market regulation and the last part, the systems of customs and tax. Thirdly, social environment is influenced by regional culture, thus, cultural context analysis is critical. Moreover, the analyses of demographic environment, education environment and consuming concept are integral parts, too. Then, as qualitative research method has clarified the research question, quantitative research will be carried out by 1000 copies of questionnaires, both China and UK have 500 copies of questionnaires each, and every city share 100 copies of questionnaires. The questionnaire will be launched in the form of network, which is efficient, convenient and low-cost. By comparing these two countries’ customers’ perception degree of luxury goods and other aspects such as their education level, the purpose of purchase and customers’ preferable buying channel, we may find that the Chinese consumers’ consuming behavior of luxury have some more significant characteristics than British customers’. To be precise, a lot of Chinese customers buy luxury goods may have three reasons basically. The first reason is flaunting their rich. They want to show their sense of identity and social status by wearing luxury clothes, bags and shoes. The second reason is following the crowd. Due to various factors, for example, literacy level, most Chinese consumers have low cognitive degree of luxury goods and low sensitive to fashion trend. They always buy luxury blindly and without thinking independently about how to mach clothes, colours and choose accessories appropriately. The third reason is characteristic consumption. Luxury clothing brand usually have unique brand concept and distinctive brand image. Beside, luxury clothing brand has excellent design and high quality, so it can show amazing tastes of wearers. Furthermore, as its high price positioning, luxury clothing brand has less awkward situation of  outfits clash. All in all, after the research, we will have a clear understanding of the different attitudes to luxury clothing brands of consumers in China and UK. Due to this, British luxury clothing brands can know target market well and regard this as reference when they formulate marketing strategies. 2. Literature review In recent 20 years, global luxury markets are getting more considerable, because of this, luxury brands have drawn a lot of researchers’ attention (Atsmon et al., 2011). In this section, there are several parts as below. The first part is general backgrounds. The second part is a review of theories on segmentation and motivation. The third part reviews those documents which from different perspectives to compare consumers’ different attitudes to luxury brands in China and UK and conclusion at last. 2.1 General backgrounds Along with the gradual development of luxury markets these years, a mass of luxury brands are growing rapidly and have a share in markets. They have established corporate image and brand conception in the public. This can be clearly illustrated in a research which was conducted by Verdict Research (2007), as the largest and most mature luxury market, Europe would experience a growth of $ 62bn from 2007($ 101bn) to 2012($163bn). Followed by America–the second largest luxury market would be replaced by Asia Pacific region (exclude Japanese luxury market) in 2012. What is more, Asia Pacific area would be the luxury market which developing the fastest, and the Middle East would come the next. Before study the luxury market, it is necessary to have a clear understanding of luxury concept. In accordance with Phau and Prendergast (2000), luxury should be unique, outstanding, magical, and sensual. A more simple description of luxury was put forward by Mandhachitara and Lockshin (2004) that luxury stood for high price. While Danziger (2005) argued that luxury was ‘from class to mass’, which meant that the luxury goods would finally be popular and of civilian, though it  used to be high-class. In a nut shell, it is important for companies to understand luxury concept and luxury market properly, and then they can find out the critical factors which will affect customers consuming behaviour of luxury goods. 2.2 Theories on segmentation and motives First of all, the theoretical backgrounds of market segmentation. In contemporary market, Wedel and Kamakura (2000) argued that due to the diversity of consumer needs and the complication of marketing techniques, the mass marketing method can’t be applied in many market situations. According to Dibb and Simkin (1996), market segmentation could help marketers to cope with kinds of customer needs in a resource-efficient way. In accordance with Lindridge and Dibb (2002), the ultimate principle of market segmentation theory was that the discrimination of product needs and consuming behaviour could benefit from the possibility of ‘customers can be grouped using variables’. Second, the concept of market segmentation. Second, the original definition of market segmentation was put forward by Smith (1956), he argued that ‘a condition of growth when core markets have already been developed on a generalised basis to the point where additional promotional expenditures a re yielding diminishing returns’. In line with Kotler and Armstrong (1980, p291-306), market segmentation variables could be divided into four crucial fields—geographic segmentation, demographic segmentation, psychographic segmentation and behavioural segmentation. According to Beane and Ennis (1987), geographic segmentation referred to factors such as area, population density and climate. Besides, customer demands and requirements solutions would be different as a market was divided up geographically. Demographic segmentation included basic variables like ‘age, sex, size and type of family, income educational level, race and nationality’ (Beane and Ennis, 1987). In addition, Demographic segmentation could be applied excellently as the segments were obvious. Third, the motive of consumer purchasing. In accordance with Leibenstein (1950), there were basically three kinds of motivations—mass psychology, uniqueness and exclusiveness. To be more exact, first of all, mass psychology means people who want to realize social value by trying to get the recognition of other  people in the group they belong. Next, uniqueness means that individuals in groups want to be particular and outstanding, and can be easily discriminated from the crowds. In other words, everyone wants to be a Triton of the minnows. Finally, exclusiveness can be explained as people who like to flaunt their wealth, highlight the status and identity through wearing luxury clothing, bag and so on. What is more, based on previous studies conducted by other researchers, Vigneron and Johnson (1999) considered that consumer purchase motivations could be distributed to five parts—mass psychology, uniqueness, exclusiveness, hedonism and perfectionism. Hedonic consumption is about the whole experiences in purchasing goods. Perfectionism is considered to have kinds of dimensions fundamentally. Additionally, Danziger (2005) carried out a luxury survey in American wealthy classes and labeled the consumers into four groups—‘the iconoclastic butterflies, the indulgent X-fluent (extreme affluent), the luxury cocooners and the luxury aspirers’. 2.3 Current researches about the similar topic of the proposal As cultural difference has an impact on the way of purchased merchandise and how much money a consumer spend (Thomson and Cutler, 1997), the consumers’ purchasing behavior appears to vary from country to country. According to Schmitt (1997), he carried out a consumer behaviour survey in China which was based on demographic segmentation. The author considered age and sex as variables, divided the samples into four segments, namely, two female groups consist of women aged 19 to 25 and aged 30 to 45; two male groups consist of the same two ages as women’s. He found that in older groups, women tend to products’ ‘value and convenience’, while men bought goods they need or the requirements of family members. On the contrary, young females among young people had a poor concept with money, they advocate brands and over-spent. Besides, they are easily effected buy some fashion movies. Another similar survey was launched by subsidiaries of Louis Harris in 2005 (Schmitt, 1997), three variables of demographic segmentation—income, educational level and occupation were considered. What is more, Hauck and Stanforth (2007) considered that the most potential consumers of luxury market in China would be those who were born in 1980s, and there might have 300 million rich men  among them. Thus, the main force of luxury goods consumption should be at the age of 20 to 40 years old in China. However, the mainly consumers of luxury goods in UK were older than those in China, they were aged from 40 to 70years old. Beside, as young consumers, especially those who are rich and well-educated, tend to accept new goods more easily than older customers (Schmitt, 1997), Chinese consumers of luxury goods are more willing to try new products than British consumers relatively. 2.4 Conclusion The cultural diversity will affect consumer’s different consuming behaviour, perception of luxury and so on (Park, Reisinger, 2009). As a large luxury market, China has attracted more foreign investiments as well as some British luxury brands. Theories of segmentation, motivation and consuming behavior are relevant to culture. It is important for British luxury brand to have a clear understanding of Chinese market and form feasible marketing strategies. However, there are several shortcomings in some existing studies. First, a majority of current researches lack of data support. Second, though some studies have collected relevant data, the data is not reliable and scientific. Because luxury market survey needs a huge amount of data collection and its scale is large, most studies do not have enough data proving. This research aims to collect primary data by questionnaires and then analyse the differences of customer’s consuming behaviour between China and UK. Finally, a further theoretical study can be constituted. 3. Methodology and Feasibility This section is divided into three parts. The first part is the introduction to the methodologies which is applied in this proposal. The second part relates to research procedure, description of sample and data collection. The last part is about proposal feasibility analysis. 3.1 Methodology In this study, I combine qualitative research method with quantitative  research method to collect second-hand sources and first-hand data. First of all, qualitative research. It derives from the social science, tend to study problems, recognize kinds of social phenomenon, analyse people’s behaviour and then give answers to those questions (Sandelowski, 1986). It is a way to definite an issue and address it. According to Shank (2002, P5), qualitative research is ‘a form of systematic empirical inquiry into meaning’. Moreover, quantitative research can identify intangible factors clearly, for example, social norms, gender roles and so on Sandelowski (1986). In line with Mays and Pope (1995), the methods of qualitative research include focus group, in-depth interviews, Delphi technique, direct observation, case study, etc. In addition, there are three ways to generate data—individual interviews, group interviews and contextual data. Contextual data mainly consist of observations, reports and other written data and oral data. I apply the literature research method, namely, literature review, to set up framework of theories. As a result, I can have a clear structure of the research and better understanding of relevant theories. Secondly, quantitative research. It can be described as a procedure about collecting valid data and analyzing valid numerical data scientifically. Then, we can get generalisable conclusions (Pekrun, et al., 2002). According to Luborsky, etc. (1971), quantitative research is suitable for survey about comparing two groups, thus, we can use it in the research. as the samples are large in the research, questionnaires should be a good method to collect original data which belongs to quantitative research method. Since I do the questionnaire survey on the internet, there is no time-and-space restriction. 3.2 Research design and data collection methods There are mainly two data collection methods used in this research—statistical data (secondary data) and questionnaire. Reviewing previous findings by others are a low-cost way to information and get an entire understanding of the research field we work in. Questionnaire is a convenient and efficient way to get raw data from markets, as I undertake it via internet, the costs are low. Next, I will explain how these two methods  are applied in the research. As the research needs to compare the consumers’ attitudes to luxury in China and UK, the size of samples and the scope of survey are large. Before structure a questionnaire to collect first-hand data from potential target customers, we have to know what the problem is, what intangible influencing factors are and so on. Therefore, we need to look up and quote amounts of secondary materials from websites, books, journals and authoritative organizations. These academic data should relevant to existing correlation theories, luxury market environment both in China and UK which involves policies like tax and customs, income level, current purchasing channels, etc. It would be a strong support for further survey after the data are classified into categories. The questionnaires can be constructed on the base of previous qualitative research I mentioned above. All the questions in questionnaire are based on two themes—the motivation of consumers’ luxury consuming, the pattern of consumers’ luxury consuming. In order to carry out the questionnaires, we follow the method of quota sampling to select samples by several variables as below: age: 35—40 years old income: above 40,000GBP/400,000CNY region: china—Beijing, Shanghai, Hangzhou, Guangzhou and Shenzhen; UK—London, Birmingham, Manchester, Liverpool and Sheffield After the sample selection, we can conduct a hundred pieces of questionnaires in those cities separatelyï ¼Å'one thousand pieces in total. After getting the questionnaire feedbacks, the data need to be summarized and then, analysed by the software SPSS. 3.3 Feasibility Study First, in terms of schedule, this research process consist of 12 sections which clearly be illustrated in table 1. In order to complete the whole research, I will take 4months long to run it. In terms of time arrangement,  in particular, I set aside one week in case some of the twelve sections may not be finished on time. Besides, I will use the payback method in online questionnaire survey. Thus, respondents’ feedback can be collect in a short time. Second, financial feasibility analysis. As I mentioned above, I will carry on a paid survey. To be specific, in UK, I will pay 1pound per questionnaire on the website ‘surveycompare’. In China, I will conduct the survey on the website ‘opinionworld’ and pay 0.6 pound each. All in all, the general expenditure is 800 pound. Third, in terms of universal scope, as the 1000 respondents are selected from 10 cities in China and UK, the field of investigation is wide and the samples are dispersive. However, we do questionnaire survey online which is not limited by region. General speaking, as China is the largest luxury market in Asia and going to be the core market in the whole world (Verdict Research, 2007), it is high time that British luxury brands developed Chinese luxury market. As analysed feasibility in schedule, expenditure and universal scope above, the research is worth being taken into practice. 4. Timetable This research project will last four months long to carry out a serious of activities. I build up a table as below to explain the research time schedule. Table 1: time schedule for the research As the table shows, there is a week time left before report submission, it is in order to avoid any previous sections running out of time. List of References Journal articals: Beane, T. P. & Ennis, D. M. (1987) Market Segmentation: A Review European Journal of Marketing 21 (5), 20 – 42. Hauck, W. & Stanforth, N. (2007) Cohort Perception of Luxury Goods and Services Journal of Fashion Marketing & Management 11 (2), 175-188. Leibenstein, H. (1950) Bandwagon, Snob, and Veblen Effects in the Theory of Consumers Demand The Quarterly Journal of Economics 2 (64), 183-207. Luborsky, L. et al (1971) Factors influencing the outcome of psychotherapy: A review of quantitative research Psychological Bulletin 75 (3), 145-185. Lindridge, A. & Dibb, S. (2003) Is ‘culture’ a justifiable variable for market segmentation? A cross-cultural example Journal of Consumer Behaviour 2 (3), 269–286. Mays, N. & Pope, C. (1995) Rigour and qualitative research British Medical Journal 311 (6997), 109-12. Mandhachitara, R. & Lockshin, L. (2004) Fast moving luxury goods: Positioning strategies for Scotch whisky in Thai department stores International Journal of Retail and Distribution Management 32 (6), 312-319. Park, S. & Reisinger, Y. (2009) Cultural differences in shopping for luxury goods: Western, Asian, and Hispanic tourists Journal of Travel & Tourism Marketing 26 (8), 762–777. Phau, I. & Prendergast, G. (2000) Consuming luxury brands: The relevance of the ‘‘Rarity Principle’’ Journal of Brand Management 8 (2), 122-138. Smith, W. R. (1956) ‘Product differentiation and market segmentation as alternative marketing strategies’ Journal of Marketing July, 21 (1), 3–8. Sandelowski, M. (1986) The problem of rigor in qualitative research Advances in Nursing Science 8 (3), 27-37. Schmitt, B. (1997) who is the Chinese Consumer? Segmentations in People’s Republic of China European Management Journal 15 (2), 191-194. Thomson, C., & Cutler, E. (1997). The effect of nationality on tourist arts: The case of the Gambia, West Africa International Journal of Hospitality Management 16 (2), 225-229. E-journal: Pekrun, R. et al (2002) Academic Emotions in Students’ Self-Regulated Learning and Achievement: A Program of Qualitative and Quantitative Research Educational Psychologist [online] 37 (2): 91-105. Available from: http://www.tandfonline.com/doi/citedby/10.1207/S15326985EP3702_4#tabModule [Accessed 3rd January 2013] Sandelowski, M. 2000 Combining Qualitative and Quantitative Sampling, Data Collection, and Analysis Techniques in Mixed-Method Studies Research in Nursing & Health [online] 23 (3), 246–255. Available from: http://onlinelibrary.wiley.com/doi/10.1002/1098-240X(200006)23:3%3C246::AID-NUR9%3E3.0.CO;2-H/abstract [Accessed 2nd January 2013] Vigneron, F. & Johnson, L. W. (1999). A review and a conceptual framework of prestige†seeking consumer behavior Academy of Marketing Science Review [online] 1999 (1). Available from: http://www.amsreview.org/articles/vigneron01-1999.pdf [Accessed 2nd January 2013] Book: Danziger, P. N. (2005) Let them Eat the Cake: Marketing Luxury to the Masses as Well as the Classes Chicago: Dearborn Trade Publishing 1åˆ °8é ¡ µ Kotler, P. & Armstrong, G. (1980) Principles of Marketing 13th ed. London: Pearson Dibb, S. and Simkin, L. (1996) The Market Segmentation Workbook, International Thomson Press, London, UK Wedel, M. & Kamakura, A. W. (2000) Market Segmentation: Conceptual and Methodological Foundations 2nd ed. Boston: Kluwer Academic Website: Atsmon, Y. et al (2011). McKinsey & Company [online] Understanding China’s growing love for luxury. Retrieved 14 June Website: Available from: http://csi.mckinsey.com/Knowledge_by_region/Asia/China/chinaluxury2011.aspx [Accessed 1st January 2013] Bain study (2011) INSIGHT [online] Bain & Company. Available from: http://www.bain.com/publications/articles/2011-china-luxury-market-study.aspx [Accessed 1st January 2013] Verdict Research (2007) Business Insight [online] United Kindom. Available from: http://www.verdict.co.uk/Marketing/dmvt0388m.pdf[Accessed 1st January 2013]

Modern Drama Essay

Restoration literature Restoration literature is the English literature written during the historical period commonly referred to as the English Restoration (1660–1689), which corresponds to the last years of the direct Stuart reign in England, Scotland, Wales, and Ireland. In general, the term is used to denote roughly homogeneous styles of literature that center on a celebration of or reaction to the restored court of Charles II. It is a literature that includes extremes, for it encompasses both Paradise Lost and the Earl of Rochester’s Sodom, the high-spirited sexual comedy of The Country Wife and the moral wisdom of The Pilgrim’s Progress. It saw Locke’s Treatises of Government, the founding of the Royal Society, the experiments and holy meditations of Robert Boyle, the hysterical attacks on theaters from Jeremy Collier, and the pioneering of literary criticism from John Dryden and John Dennis. The period witnessed news become a commodity, the essay developed into a periodic al art form, and the beginnings of textual criticism. The dates for Restoration literature are a matter of convention, and they differ markedly from genre to genre. Thus, the â€Å"Restoration† in dramamay last until 1700, while in poetry it may last only until 1666 (see 1666 in poetry) and the annus mirabilis; and in prose it might end in 1688, with the increasing tensions over succession and the corresponding rise in journalism and periodicals, or not until 1700, when those periodicals grew more stabilized. In general, scholars use the term â€Å"Restoration† to denote the literature that began and flourished under Charles II, whether that literature was the laudatory ode that gained a new life with restored aristocracy, the eschatological literature that showed an increasing despair among Puritans, or the literature of rapid communication and trade that followed in the wake of England’s mercantile empire. Theatre The return of the stage-struck Charles II to power in 1660 was a major event in English theatre history. As soon as the previous Puritan regime’s ban on public stage representations was lifted, the drama recreated itself quickly and abundantly. Two theatre companies, the King’s and the Duke’s Company, were established in London, with two luxurious playhouses built to designs by Christopher Wren and fitted with moveable scenery and thunder and lightning machines.[10] Traditionally, Restoration plays have been studied by genre rather than chronology, more or less as if they were all contemporary, but scholars today insist on the rapid evolvement of drama in the period and on the importance of social and political factors affecting it. (Unless otherwise indicated, the account below is based on Hume’s influential Development of English Drama in the Late Seventeenth Century, 1976.) The influence of theatre company competition and playhouse economics is also acknowledged, as is the significance of the appearance of the first professional actresses (see Howe). In the 1660s and 1670s, the London scene was vitalised by the competition between the two patent companies. The need to rise to the challenges of the other house made playwrights and managers extremely responsive to public taste, and theatrical fashions fluctuated almost week by week. The mid-1670s were a high point of both quantity and quality, with John Dryden’s Aureng-zebe (1675), William Wycherley’s The Country Wife (1675) and The Plain Dealer(1676), George Etherege’s The Man of Mode (1676), and Aphra Behn’s The Rover (1677), all within a few seasons. From 1682 the production of new plays dropped sharply, affected both by a merger between the two companies and by the political turmoil of the Popish Plot (1678) and the Exclusion crisis (1682). The 1680s were especially lean years for comedy, the only exception being the remarkable career of Aphra Behn, whose achievement as the first professional British woman dramatist has been the subject of much recent study. There was a swing away from comedy to serious political drama, reflecting preoccupations and divisions following on the political crisis. The few comedies produced also tended to be political in focus, the whig dramatist Thomas Shadwell sparring with the tories John Dryden and Aphra Behn. In the calmer times after 1688, Londoners were again ready to be amused by stage performance, but the single â€Å"United Company† was not well prepared to offer it. No longer powered by competition, the company had lost momentum and been taken over by predatory investors (â€Å"Adv enturers†), while management in the form of the autocratic Christopher Rich attempted to finance a tangle of â€Å"farmed† shares and sleeping partners by slashing actors’ salaries. The upshot of this mismanagement was that the disgruntled actors set up their own co-operative company in 1695.[11]A few years of re-invigorated two-company competition followed which allowed a brief second flowering of the drama, especially comedy. Comedies like William Congreve’s Love For Love (1695) and The Way of the World (1700), and John Vanbrugh’s The Relapse (1696) and The Provoked Wife (1697) were â€Å"softer† and more middle class in ethos, very different from the aristocratic extravaganza twenty years earlier, and aimed at a wider audience. If â€Å"Restoration literature† is the literature that reflects and reflects upon the court of Charles II, Restoration drama arguably ends before Charles II’s death, as the playhouse moved rapidly from the domain of courtiers to the domain of the city middle classes. On the other hand, Restoration drama shows altogether more fluidity and rapidity than other types of literature, and so, even more than in other types of literature, its movements should never be viewed as absolute. Each decade has brilliant exceptions to every rule and entirely forgettable confirmations of it. [edit]Drama Main article: Heroic drama See also: She-tragedy Genre in Restoration drama is peculiar. Authors labelled their works according to the old tags, â€Å"comedy† and â€Å"drama† and, especially, â€Å"history†, but these plays defied the old categories. From 1660 onwards, new dramatic genres arose, mutated, and intermixed very rapidly. In tragedy, the leading style in the early Restoration period was the male-dominated heroic drama, exemplified by John Dryden’s The Conquest of Granada (1670) and Aureng-Zebe (1675) which celebrated powerful, aggressively masculine heroes and their pursuit of glory both as rulers and conquerors, and as lovers. These plays were sometimes called by their authors’ histories or tragedies, and contemporary critics will call them after Dryden’s term of â€Å"Heroic drama†. Heroic dramas centred on the actions of men of decisive natures, men whose physical and (sometimes) intellectual qualities made them natural leaders. In one sense, this was a reflection of a n idealised king such as Charles or Charles’s courtiers might have imagined. However, such dashing heroes were also seen by the audiences as occasionally standing in for noble rebels who would redress injustice with the sword. The plays were, however, tragic in the strictest definition, even though they were not necessarily sad. In the 1670s and 1680s, a gradual shift occurred from heroic to pathetic tragedy, where the focus was on love and domestic concerns, even though the main characters might often be public figures. After the phenomenal success of Elizabeth Barry in moving the audience to tears in the role of Monimia in Thomas Otway’s The Orphan (1680), â€Å"she-tragedies† (a term coined by Nicholas Rowe), which focused on the sufferings of an innocent and virtuous woman, became the dominant form of pathetic tragedy. Elizabeth Howe has argued that the most important explanation for the shift in taste was the emergence of tragic actresses whose popularity made it unavoidable for dramatists to create major roles for them. With the conjunction of the playwright â€Å"master of pathos† Thomas Otway and the great tragedienne Elizabeth Barry in The Orphan, the focus shifted from hero to heroine. Prominent she-tragedies include John Banks’s Virtue Betrayed, or, Anna Bullen(1682) (about the execution of Anne Boleyn), Thomas Southerne’s The Fatal Marriage (1694), and Nicholas Rowe’s The Fair Penitent (1703) and Lady Jane Grey, 1715. While she-tragedies were more comfortably tragic, in that they showed women who suffered for no fault of their own and featured tragic flaws that were emotional rather than moral or intellectual, their success did not mean that more overtly political tragedy was not staged. The Exclusion crisis brought with it a number of tragic implications in real politics, and therefore any treatment of, for example, the Earl of Essex (several versions of which were circulated and briefly acted at non-patent theatres) could be read as seditious. Thomas Otway’s Venice Preserv’d of 1682 was a royalist political play that, like Dryden’s Absalom and Achitophel, seemed to praise the king for his actions in the meal tub plot. Otway’s play had the floating city of Venice stand in for the river town ofLondon, and it had the dark senatorial plotters of the play stand in for the Earl of Shaftesbury. It even managed to figure in the Duke of Monmouth, Charles’s illegitimate, war-hero son who was favoured by many as Charles’s successor over the Roman Catholic James. Venice Preserv’d is, in a sense, the perfect synthesis of the older politically royalist tragedies and histories of Dryden and the newer she-tragedies of feminine suffering, for, although the plot seems to be a political allegory, the action centres on a woman who cares for a man in conflict, and most of the scenes and dialogue concern her pitiable sufferings at his hands. Comedy Main article: Restoration comedy Restoration comedy is notorious for its sexual explicitness, a quality encouraged by Charles II personally and by the rakish aristocratic ethos of his court. The best-known plays of the early Restoration period are the unsentimental or â€Å"hard† comedies of John Dryden, William Wycherley, and George Etherege, which reflect the atmosphere at Court, and celebrate an aristocratic macholifestyle of unremitting sexual intrigue and conquest. The Earl of Rochester, real-life Restoration rake, courtier and poet, is flatteringly portrayed in Etherege’s Man of Mode (1676) as a riotous, witty, intellectual, and sexually irresistible aristocrat, a template for posterity.s idea of the glamorous Restoration rake (actually never a very common character in Restoration comedy). Wycherley’s The Plain Dealer (1676), a variation on the theme of Molià ¨re’s Le misanthrope, was highly regarded for its uncompromising satire and earned Wycherley the appellation â€Å"Plain De aler† Wycherley or â€Å"Manly† Wycherley, after the play’s main character Manly. The single writer who most supports the charge of obscenity levelled then and now at Restoration comedy is probably Wycherley. During the second wave of Restoration comedy in the 1690s, the â€Å"softer† comedies of William Congreve and John Vanbrugh reflected mutating cultural perceptions and great social change. The playwrights of the 1690s set out to appeal to more socially mixed audiences with a strong middle-class element, and to female spectators, for instance by moving the war between the sexes from the arena of intrigue into that of marriage. The focus in comedy is less on young lovers outwitting the older generation, more on marital relations after the wedding bells. In Congreve’s plays, the give-and-take set pieces of couples still testing their attraction for each other have mutated into witty prenuptial debates on the eve of marriage, as in the famous â€Å"Proviso† scene in The Way of the World (1700). Restoration drama had a bad reputation for three centuries. The â€Å"incongruous† mixing of comedy and tragedy beloved by Restoration audiences was decried. The Victorians denounced the comedy as too indecent for the stage,[12] and the standard reference work of the early 20th century, The Cambridge History of English and American Literature, dismissed the tragedy as being of â€Å"a level of dulness and lubricity never surpassed before or since†.[13] Today, the Restoration total theatre experience is again valued, both by postmodern literary critics and on the stage. The comedies of Aphra Behn in particular, long condemned as especially offensive in coming from a woman’s pen, have become academic and repertory favourites.

Michelangelo Essays - Sistine Chapel, Painted Ceilings, Free Essays

Michelangelo Essays - Sistine Chapel, Painted Ceilings, Free Essays Michelangelo Michelangelo was pessimistic in his poetry and an optimist in his artwork. Michelangelos artwork consisted of paintings and sculptures that showed humanity in its natural state. Michelangelos poetry was pessimistic in his response to Strazzi even though he was complementing him. Michelangelos sculpture brought out his optimism. Michelangelo was optimistic in completing The Tomb of Pope Julius II and persevered through its many revisions trying to complete his vision. Sculpture was Michelangelos main goal and the love of his life. Since his art portrayed both optimism and pessimism, Michelangelo was in touch with his positive and negative sides, showing that he had a great and stable personality. Michelangelos artwork consisted of paintings and sculptures that showed humanity in its natural state. Michelangelo Buonarroti was called to Rome in 1505 by Pope Julius II to create for him a monumental tomb. We have no clear sense of what the tomb was to look like, since over the years it went through at least five conceptual revisions. The tomb was to have three levels; the bottom level was to have sculpted figures representing Victory and bond slaves. The second level was to have statues of Moses and Saint Paul as well as symbolic figures of the active and contemplative life- representative of the human striving for, and reception of, knowledge. The third level, it is assumed, was to have an effigy of the deceased pope. The tomb of Pope Julius II was never finished. What was finished of the tomb represents a twenty-year span of frustrating delays and revised schemes. Michelangelo had hardly begun work on the popes tomb when Julius commanded him to fresco the ceiling of the Sistine Chapel to complete the work done in the previous century under Sixtus IV. The overall organization consists of four large triangles at the corner; a series of eight triangular spaces on the outer border; an intermediate series of figures; and nine central panels, all bound together with architectural motifs and nude male figures. The corner triangles depict heroic action in the Old Testament, while the other eight triangles depict the biblical ancestors of Jesus Christ. Michelangelo conceived and executed this huge work as a single unit. Its overall meaning is a problem. The issue has engaged historians of art for generations without satisfactory resolution. The paintings that were done by Michelangelo had been painted with the brightest colors that just bloomed the whole ceiling as one entered to look. The ceiling had been completed just a little after the Pope had died. The Sistine Chapel is the best fresco ever done. Michelangelo embodied many characteristic qualities of the Renaissance. An individualistic, highly competitive genius (sometimes to the point of eccentricity). Michelangelo was not afraid to show humanity in its natural state - nakedness; even in front of the Pope and the other religious leaders. Michelangelo portrayed life as it is, even with its troubles. Michelangelo wanted to express his own artistic ideas. The most puzzling thing about Michelangelos ceiling design is the great number of seemingly irrelevant nude figures that he included in his gigantic fresco. Four youths frame most of the Genesis scenes. We know from historical records that various church officials objected to the many nudes, but Pope Julius gave Michelangelo artistic freedom, and eventually ruled the chapel off limits to anyone save himself, until the painting was completed. The many nude figures are referred to as Ignudi. They are naked humans, perhaps representing the naked truth. More likely, I think they represent Michelangelos concept of the human potential for perfection. Michelangelo himself said, Whoever strives for perfection is striving for something divine. In painting nude humans, he is suggesting the unfinished human; each of us is born nude with a mind and a body, in Neoplatonic thought, with the power to be our own shapers. Michelangelo has a very great personality for his time. In Rome, in 1536, Michelangelo was at work on the Last Judgment for the altar wall of the Sistine Chapel, which he finished in 1541. The largest fresco of the Renaissance, it depicts Judgment Day. Christ, with a clap of thunder, puts into motion the inevitable separation, with the saved ascending on the left side of the painting

How to Make a Volcano Using Pop Rocks

How to Make a Volcano Using Pop Rocks The classic homemade chemical volcano relies on a reaction between baking soda and vinegar to produce an eruption of foamy lava, but you can make a volcano even if you dont have these ingredients. One easy way is to use Pop Rocks candy and carbonated soda. The reaction between these two ingredients gave rise to the false notion that drinking cola and eating Pop Rocks would cause your stomach to explode. Its true the two ingredients combine to produce a lot of gas, but if you eat them, you burp out the bubbles. In a homemade volcano, you can make a cool eruption. Heres what you do: Pop Rocks Volcano Materials 20-oz bottle of any soda or other carbonate beveragepacket of Pop Rocks candy (red or orange colored flavors look most like lava)model volcano If you dont have a model volcano, you can use homemade dough to form the shape of a volcano around the unopened soda bottle. If you like, paint or decorate the dough so it looks like a volcano. How To Make the Volcano Erupt The eruption can be messy, much like the Mentos and soda reaction, so its a good idea to set up your volcano outdoors, on a kitchen counter, or in a bathtub. Otherwise, place a plastic tablecloth around the volcano to make clean-up easier.Dont open the soda until you are ready for the eruption. When its time, carefully uncap the bottle. Disturb it as little as possible, to help prevent gas from escaping.Pour in the Pop Rocks candies. One way to get all the candy into the volcano at once is to roll up a sheet of paper into a tube. Put your finger on the end of the tube to close it off and pour in the Pop Rocks. Release the candies over the mouth of the bottle. Move away quickly or youll get sprayed with lava! How the Volcano Works Pop Rocks contain pressurized carbon dioxide gas that is trapped inside a candy coating. When you eat them, your saliva dissolves the sugar, releasing the gas. The sudden release of pressure makes the popping and cracking sound  since ​the  pressure of the gas breaks out of the candy once it gets thin enough. The volcano works much the same way, except its the soda that dissolves the candy shell to release the gas. The eruption is made more forceful by the sudden release of carbon dioxide in the soda. The bits of candy provide surface area for the dissolve carbon dioxide in the soda to collect and form bubbles, which push their way out of the narrow mouth of the bottle. Things To Try If you want lava that overflows the volcano, try adding a squirt of dishwashing soda to the soda before you add the Pop Rocks. For more colorful lava, add a few drops of red or orange food coloring to the soda or else use a red-colored soda, like Big Red, or a brown soda, like Dr. Pepper or any brand of root beer. Some energy drinks are also lava-colored. At that matters is that the drink is carbonated.

Love. company case Essay Example | Topics and Well Written Essays - 500 words

Love. company case - Essay Example As a result, the consumers highly value ESPN brand. It is on this principle that the company has successfully pursued growth and development, diversely and dynamically meeting consumer tastes and preferences. Consumer satisfaction has, therefore, played a fundamental role in ESPN brand expansion. Expansion strategies have seen the company becoming a diverse and dynamic network with ABC. Consumer-ESPN is characterized by several core benefits. Accessibility to sports new is not limited. On the same note, sports schedules and all games that are set to take place are made available to those who need them. In other words, ESPN is efficient and effective in offering sports entertainment. ESPN’s products’ diversity considers every aspect of a consumer. ESPN’s actual is offered in different packages. Latest sports updates are televised. To endure that consumers are not glued to the TVs, the company makes its product available through website, magazine, radio station and mobile telephone application (Plunkett, 2006). Point of accessing the product is, therefore, not limited. In relation to augmented product, ESPN can be relied upon for any given aspect of the sports industry. Brand equity of the ESPN is very strong. ESPN and ABC effectively coordinate their activities in a bid to ensure reliability by the consumers. Numerous sports events are made available for the various consumer categories that the company has identified in regard to its brand. In other words, media coverage has been successfully integrated in the company’s means of reaching out to the consumers (Plunkett, 2006). It is through this factor that ESPN’s brand equity has become stronger over time. Brand equity and brand value are intertwined in this case. Easy access to the ESPN brand has enhanced consumer loyalty. Product and/or service delivery by ESPN is, therefore, of great value across different

Should Smoking be banded in New Orleans' casinos Essay

Should Smoking be banded in New Orleans' casinos - Essay Example It covers Bars, Restaurants, Casinos, Patios, Hotel and Motel Rooms, Patios, Courtyards, Balconies, Parks, Public Events, Hotel and Motel Rooms, Bingo and Video Poker Halls, Sidewalks and Streets, Private Homes, Private Clubs, Conventions, Nursing Homes and assisted living areas, Stadiums, Care Facilities, Correctional Facilities, Amphitheaters and Outdoor Areas, and Bus Shelters. Hookah and Cigar Bars and Vape Shops however will be exempted from the ban (Mahey & Miller 312-46). The Mayor argues that the ban is about quality of life, protecting citizens and making the neighborhoods safer. The City Council will proceed with an aggressive campaign to create awareness about the ban. Enforcement will be placed on the hands of City health and code inspectors. Bars that defy the ban are subject to fines and penalties. Debate is torn between those decrying the dangers of second-hand smoke and those fearing for the collapse of businesses that host smokers. The smoking debate has been raging for a long time. Those in support of smoking bans argue that many people die from lung cancer and heart disease and that the world would be a better place without cigarettes. They say that smoking harms non-smokers who inadvertently inhale second-hand smoke and that it kills more people than alcohol; car accidents and AIDS combined. Smoking kills 1.2 million people in China and 430,000 people a year in America and about 50,000 non-smokers die from smoke related diseases in America (Farley & Cohen 18-20). The National Cancer Institute, Surgeon General of the United States and National Institute of Health all support the smoking ban particularly because of the effects of second-hand smoke on nonsmokers. Banning smoking will improve air quality they say and smoking bans are becoming common in the United States and the world over. The American Nonsmokers Rights Foundation reports that 36 States and 900 cities have enacted laws requiring bars and restaurants to be smoke free. More places