Complete Guide How to Write a Good Tourism Term Paper

Complete Guide How to Write a Good Tourism Term Paper A tourism term paper is a paper that is written at the end of an academic term when you get the knowledge of the travel and tourism industry. Despite the fact that this field may seem to be easy to study, it requires a thoughtful examination and analysis. This type of writing is intended to describe an issue, event, or argue a point based on in-depth research. However, it should be mentioned that a topic of a term paper has to be covered during the semester to provide students with basic knowledge about it. In general, a term paper should be several typed pages in length to present a detailed outline of the selected subject. As a result, tourism term paper writing should demonstrate and analyze the tourism sphere of a particular area within a country from various perspectives, such as economic, social, or geographical ones. Furthermore, a tourism term paper is considered to be a significant student’s work that influences the grade. It requires personal thoughts, critical analysis of a matter, and factual information. Due to the fact that the tourism industry is closely connected with various sectors, such as the economy, sociology, and international relations, you can conduct precise research through the prism of those disciplines. Therefore, to start writing your tourism term paper, you should get familiar with this tourism term paper writing guide to direct yourself in the right way of tourism research paper writing. 5 Types of Term Paper Writing to Deal with Before starting to write your term paper on tourism, you should consider the type of term paper you are asked to deal with. Sometimes, it is written in an assignment given to you by your instructor. That’s why it is always useful to look through all the assignments attentively. Having understood their key requirements, you will be able to write a paper successfully. If there is no notification of what type of writing you need to come up with, use the following information to choose the most appropriate one. 1. Argumentative Term Paper An argumentative type of writing presents some strong arguments on both sides of the selected issue to portray it accurately. Moreover, if you choose this type of a term paper, you have to analyze all distinct aspects of each argument and support those arguments with valid evidence from the well-known researchers’ studies. At the end of the argumentative term paper, you have to favor one side in the argument. But at the same time, you should be careful to remain unbiased. For example, you can discuss whether the tourism sphere contributes to the country’s development or not by presenting the relevant facts about it. 2. Definitive Term Paper This type of term paper is intended just to present the information on a selected topic. You cannot present any analysis or own thoughts in the definition term paper. You should just demonstrate the facts from the selected research studies. However, the definition term paper can be utilized in the further investigation of the selected topic. Consequently, it is reasonable to suppose that you can use this term paper as a basis for your future examinations. For instance, you can examine the current situation of the tourism sphere in the Caribbean islands. 3. Compare and Contrast Term Paper If you choose this type of term paper, you will have to choose either two different aspects of the tourism sphere or two different areas, such as different countries, cities, or states. Therefore, you should find some features they have in common and also different features in two objects of investigation and then compare them. In this type of the term paper, you will be required to provide a topic statement and then support it with the help of various reliable sources. For compare and contrast term papers, you may address the impact of the tourism sphere in two different cities from the perspective of the environment, sociology, and economics. 4. Analytical Term Paper This type of term paper writing is very close to the argumentative one due to the fact that both papers provide various viewpoints of different researchers on a certain topic. However, the analytical term paper focuses on factual information rather than personal points of view. Therefore, you should concentrate on the methodology the researcher utilized while investigating the issue or describing his or her findings from a factual point of view. As an example, you may study the impact of the tourism sector on the country’s economic status. 5. Interpretive Term Paper The interpretive term paper presents your critical thinking skills. Therefore, you may be required to discuss some issues related to the tourism sphere or provide some solutions to the selected issue. In general, this type of paper requires a demonstration of your knowledge about the topic. However, the same as the other types of term papers, the interpretive term paper should contain some supporting points from the reliable sources. For example, you can investigate the improvements of the tourism sphere in the developing countries. 10 Tourism Term Paper Topics: Know How to Choose a Topic When you are familiar with the type of term paper writing you’re required to follow in your own writing, you should select an appropriate topic for it. As it was mentioned before, a tourism sphere is connected with various fields, but you have to choose only one to make your paper more precise. If your professor did not provide you with the list of acceptable topics for your term paper, you could choose it on your own. The beneficial point of selecting the topic on your own is that you are allowed to choose the one that is interesting for you. Develop and update tourism industry knowledge by compulsive work. Nevertheless, there is a probability that the professor may consider your topic to be inappropriate for the term paper. Therefore, you should be careful with this choice. So you have to consider the relevance and breadth of the topic selected on your own. If your topic is narrow and obsolete, you may face the difficulty in finding reliable sources and meeting the word count. The following topics may help you to create your own topic: The Importance of the Tourism Sphere; Leading International Organisation in Travel and Tourism; The Government Involvement in the Tourism Industry; New Trends in the Tourism Industry: What Promotes Them Today? Factors that May Affect Tourism; Advantages and Disadvantages of the Fast Development of Tourism; The Degree of Control over the Tourism Business in Today’s World; Supporting Key Tourism Interests During a Financial Crisis; Top Advances in Technology That Simplify the Way of Traveling; 10 Tourism Services That Are Available Today and That Will Be Available in 20 Years. The Structure of the Tourism Term Paper That Looks Coherent Each academic paper has a certain structure that students should follow to make their paper coherent and cohesive. Moreover, if your paper is well-organized, it will be easier to convince the reader. In general, all academic papers start with the title, and accordingly, it should be compelling to attract the reader. Look at the last topic from the list mentioned above. Will it be interesting to know what suggestions are given concerning the future development of tourism services? Introduction The next point you usually see after the title is an introduction. To start with, this part of the paper is the most significant because it is supposed to demonstrate the entire work you do. Usually, the introduction consists of the background information you want your readers to know. Besides, include an opening statement and thesis statement. If you have chosen the first topic from the list mentioned before, you may present the general role of the tourism sphere in the world. Then, you can demonstrate the primary functions of the tourism in the developing and developed countries. Furthermore, you should create a precise thesis statement as it is the central idea of your paper that will be further expanded. The thesis statement should be only one sentence long. But at the same, it has to be long enough to present your side of the matter. Body Without any doubt, you realize the importance of this part in your term paper. Unlike the other parts of the paper, this one should contain at least 3 main parts that are connected logically. For the argumentative type of the essay that is chosen as an example, it should be mentioned that all possible arguments and counterarguments are presented in separate parts of writing. Moreover, you should use some in-text citations to support your points and persuade the reader that you do extensive research beforehand. The usual structure of the paragraphs contains a topic sentence, evidence, and concluding sentence. As a result, one have to state that the main body should be informative enough to convince the reader. Conclusion In the conclusion section, you have to summarize all the points mentioned in the main body and restate your thesis statement. Therefore, this part of the paper is the last chance to convince the professor about the significant role of your research paper in the tourism industry. Use neither citations nor present new information. Therefore, the conclusion has to resemble a smaller version of the main body. Our Writers Know Best: 3 Ways of Referring to the Information Sources Correctly In general, tourism term papers are written in an APA style. Sometimes, some instructors modify the paper requirements, â€Å"Write a term paper in MLA†. Therefore, you may find some information on the internet to enhance confidence in the correct formatting your term paper. However, if you are still required to utilize the APA style of referencing, you may follow the tourism term paper writing tips presented below. 1. In-Text Citations The in-text citations are used to support the points mentioned in the main body. You need to use in-text citations properly to avoid any plagiarism issue. You should use quotation marks to insert some direct citations and mention all the required information on a source. Usually, it is the last name of an author and number of the page in the brackets if you follow MLA style. Therefore, it should look like this: According to the survey, it has been noticed that â€Å"people tend to form two approaches to choosing a hotel, which is divided into attitudes-towards-hotel-brand and attitude-toward-the ad† (Author’s last name page number). 2. Paraphrasing Some in-text citations can be paraphrased. Therefore, it has to be also cited correctly. For example, It can be assumed that the involvement of Artificial Intelligence creates the prospects for the development of the hospitality industry and provides the platform for scientific improvements of the technology market (Author’s last name page number). 3. Reference List Before you start writing the term paper, you should compile a reference list. This list contains all the sources that you are going to use. The reference list should be created on the separate page. If you utilize an MLA style of referencing, this page should be named ‘’. If you choose an APA style, it should be named ‘References’. For example, the reference in APA looks like this: Last name, Initials, Last name, Initials (year of publication). Name of the work. Publisher, pages. Proofreading Is Essential for Good Term Paper Writing The process of proofreading is significant because you can recognize whether the paper lacks some points in its organization or correct writing. Therefore, there are different ways of how to perform proofreading: You can read your term paper out loud. It will help you to spot run-on sentences. Reread your paper as many times as possible. But you should do it on different days. Basically, it looks like: today you finish writing → tomorrow you’ll read a term paper to correct some possible issues → the day after tomorrow you’ll reread a paper once again to make sure that everything is correct. You can ask someone to read your work instead of you. Keep in mind that this someone should be quite experienced to recognize some weaknesses in your writing. You can utilize some computer spelling checkers to ensure that the paper does not have any spelling mistakes that you may make accidentally. We are sure that if you follow all our tourism term paper writing prompts mentioned earlier, your tourism term paper will receive the highest possible mark. You deserve to be highly appreciated. Just take the crucial steps for successful academic writing.

Meet Janus, Father of Zeus and Roman Original

Meet Janus, Father of Zeus and Roman Original Janus is an ancient Roman, a composite god who is associated with doorways, beginnings, and transitions. A usually two-faced god, he looks to both the future and the past at the same time, embodying a binary. The concept of the month of January (the beginning of one year and the ending of the end) is both based on aspects of Janus. Plutarch writes in his Life of Numa: For this Janus, in remote antiquity, whether he was a demi-god or a king, was a patron of civil and social order, and is said to have lifted human life out of its bestial and savage state. For this reason he is represented with two faces, implying that he brought mens lives out of one sort and condition into another. In his Fasti, Ovid dubs this god two-headed Janus, an opener of the softly gliding year.  Hes a god of many different names and many different jobs, a unique individual the Romans regarded as fascinating even in their own time, as Ovid notes: But what god am I to say thou art, Janus of double-shape? for Greece hath no divinity like thee. The reason, too, unfold why alone of all the heavenly one thou doest see both back and front. He was also considered the guardian of peace, a time at which when the door to his shrine was closed. Honors The most famous temple to Janus in Rome is called the Ianus Geminus, or Twin Janus. When its doors were open, neighboring cities knew that Rome was at war. Plutarch quips: The latter was a difficult matter, and it rarely happened, since the realm was always engaged in some war, as its increasing size brought it into collision with the barbarous nations which encompassed it round about. When the two doors were closed, Rome was at peace. In his account of his accomplishments, Emperor Augustus says the gateway doors were closed only twice before him: by Numa (235 BCE) and Manlius (30 BCE), but Plutarch says, During the reign of Numa, however, it was not seen open for a single day, but remained shut for the space of forty-three years together, so complete and universal was the cessation of war. Augustus closed them three times: in 29 BCE after the Battle of Actium, in 25 BCE, and debated the third time. There were other temples for Janus, one on his hill, the Janiculum, and another built, in 260 at the Forum Holitorium, constructed by C. Duilius for a Punic War naval victory. Janus in Art Janus is usually shown with two faces, one looking forward and the other backward, as through a gateway. Sometimes one face is clean-shaven and the other bearded. Sometimes Janus is depicted with four faces overlooking four forums. He might hold a staff. The Family of Janus Camese, Jana, and Juturna were wives of Janus. Janus was the father of Tiberinus and Fontus. History of Janus Janus, the mythical ruler of Latium, was responsible for the Golden Age and brought money and agriculture to the area. He is associated with trade, streams, and springs. He could have been an early sky god.

Genocide is a neglected topic within criminal justice and criminology Essay

Genocide is a neglected topic within criminal justice and criminology. Critically analyse this statement - Essay Example tem locally or internationally seems to show a lack of enthusiasm, if such a word is possible, in creating stricter guidelines and punishments when it comes to genocide as compared to how they are, for example, in improving rules with regard to other criminal activities. Genocide is a word used by the late Jewish Polish laywer Raphael Lemkin [Balakian 2013] to describe what the Nazis did to the Jews. Later on, it was further defined by the Convention on the Prevention and Punishment of the Crime of Genocide as any of several listed acts conducted with an intent to destroy, partially or completely, a national, ethnical, racial or religious group. (Akhavan 2007) Genocide was an evil that took the lives of countless of innocent Jewish adults and children. Unfortunately, during that time the criminal system did not have set laws to punish mass killings. The ones accountable were just punished for criminal acts in relation to international armed conflict. The carefully planned execution of the Jews by the Nazi soldiers in the Holocaust is a prime example of genocide. Unfortunately, those responsible for the killings were not charged for genocide as the term did not even exist in that period. Following its establishment as an international crime, the act of genocide reappeared in history only decades later, during the Bosnian conflict to be more specific. This was the time to see criminal justice make a stand on genocide based on the definition set during the Convention. Unluckily for the victims, their deaths have remained dishonored as those left behind are divided as to whether or not the acts fall under the definition of genocide. (Cooke-Welling 2012) This is where criminal justice appears to have neglected genocide. When it had mattered the most, the criminal justice system are still trying to reach a decision on whether the ethnic cleansing that happened in many parts of Bosnia can be considered genocide according to the established definition. Currently,

Disaster Relief Assessment Essay Example | Topics and Well Written Essays - 250 words

Disaster Relief Assessment - Essay Example Natural disasters include earthquakes, floods, volcanic activities, tornadoes, cyclones, typhoons and severe storms. There should be the proper planning of the goals and the communication facility must be improved greatly. Proper task forces should always be ready who can tackle the situation in their own innovative way. Steps should be taken so that there can be proper thought about the situation by which it will be much easier to represent things that can be done. Theoretical approach can help to take a bigger step when the problem arises. The insurance and healthcare services should be improved so that the emergency situations can be responded effectively (Eisenman et. al. 2007). Disaster relief assessment also includes the development in the telecommunication facilities. The officials should be trained virtually so that they can be able to do things in a proper way and will have the ability to face all types of disasters. Educational programs can be undertaken so that the people can be alert about the various types of diseases and then they can take some minimum steps when they face such situations (Forgette, et. al., 2009).

Japan Westernization Paper Essay Example for Free

Japan Westernization Paper Essay Prompt: Discuss possible reasons why Japan was the only non-western state to nationalize and win recognition as an equal and how it managed to accomplish this in a mere half century. Thesis: Being aware of recent Western invasions in China, Japan had recognized the need to transform their institutions and its society, therefore, Japan embraced nationalism. By 1649, Japan had shut down contact with the European world with the exception of a Dutch outpost on Deshima Island in Nagaski harbor (this outpost however, was only allowed to receive one ship all year). The Japanese also allowed the Chinese to trade at Nagasaki (only under severe restrictions) and Korea could trade through the islands of Tusushima. Other than this however, Japan was isolated. In 1853, the U.S sent Commodore Matthew Perry (with 3 steam frigates) to force Japan into opening its ports to trade. Japan had lacked the technology to fight against the U.S and the European powers that soon followed. Slowly (while being under pressure however), Japan opened more ports granted extraterritorial rights and where able to determine Japan’s tariff polices. Like China, Japan seemed to be getting controlled by the European powers. However, young, vigorous leaders took control of the government of Japan forcing a dramatic reconstruction of the nations polices, administration, class structure, economy, technology and culture. These leaders tended to be young samurai warriors in the han (feudal estates) of Choshu and Satsuma. The samurai were able to employ some of the technological information introduced by the Dutch from their station in Nagasaki harbor (the shogunate had established an office for translating Dutch material in 1811) and by 1840, some of the Japanese were already casting Western guns and artillery. A new leader, Sakuma Zozan (one of the advocates of adopting Western military methods) believed that opening the country was necessary and beneficial. However, not everyone had agreed. In 1860 a group of samurai (from the conservative han of Mito) argued a different opinion and eventually, Mito loyalists assassinated Sakuma. In 1868, forces of Choshu and Satusma (along with several more remote hans) took control of the emperor’s palace in Kyoto and declared the end of shogunate. The emperor was put back into imperial power.

Absolute Essay -- essays research papers

An elephant was brought to a group of blind men who had never encountered such an animal before. One felt a leg and reported that an elephant is a great living pillar. Another felt the trunk and reported that an elephant is a great snake. Another felt a tusk and reported that an elephant is like a sharp ploughshare. And so on. And then they all quarreled together, each claiming that his own account was the truth and therefore all the others false (traditional parable). None of the accounts that the blind men made about the nature of the elephant are absolute truths, nor are the accounts false. An absolute truth, or one that is true for all, can not be achieved because of the constant motion of circumstances of who said it, to whom, when, where, why, and how it was said. Instead of absolute truths, the concepts or beliefs that the blind men claim are viewpoints that each one clarifies the nature of the elephant. Everybody has learned to see things from his or her own sense of reason and logic. The many things that people experience throughout their lifetimes, help to determine the judgments toward the different issues and objects that they encounter. Because individuals has his or her own sense of reason and logic, the perceptions that people encounter are ultimately true, and not false. Life does not contain one truth for any idea or object, but truths can be found in one’s perception. It is difficult to determine that anything is the absolute truth. One should not prove tha...

A Research Proposal Essay

1. Introduction Along with economy and technology are all developing rapidly in recent years, it is significant that globalization has become an overwhelming trend in all  walks of life. Benefit from this process above, the global markets can be bounded together in multi-cultural environments and become more complicated than ever before (Park and Reisinger, 2009). Thus, it is important for companies to conduct accurate market segmentation before access to a new market nowadays (Schmitt, 1997). The research aims to find out the differences in customers’ attitudes to luxury brands in China and UK, under various cultural backgrounds. To be exact, as cultural diversity will lead to differences in consumers’ needs, consuming behaviour and values, I decide to write the research proposal in view of culture segmentation. In terms of religion and country, objective factors such as various geographical environments, the heritage of history and culture, the outside culture and so on, all of these will bring about cultural difference (Schmitt, 1997). In addition, from a social perspective, cultural differences will be caused by people’s occupation, education and economic status, etc. As the largest developing country, China has become a huge potential market. Besides, since China is a vast country, itself has the character of cultural diversity. In addition, the effect of foreign culture to China has been for a long time, Chinese cultural constitution is much more complicated. Generally speaking, have a right reorganization of the customers’ perception differences between China and UK will be beneficial to British luxury brands enter Chinese market. Since there is a wealth gap between inland and eastern region in china, and the latter has a stronger economic strength, it will be the major luxury goods market (Schmitt, 1997). Therefore, this research will be conducted at several main cities in eastern China and costal areas, they are Beijing, Shanghai, Hangzhou, Guangzhou and Shenzhen, separately. In UK, we will launch the survey at five cities in England, they are London, Birmingham, Manchester, Liverpool and Sheffield. The informants who are selected should match several conditions, for instance, on the one hand, the respondents’ minimum annual income should above 40,000GBP/400,000CNY. They should be 35 years old to 40 years old, on the other hand. In this proposal, I will apply the method of combining qualitative research and quantitative research. Before quantitative research, I have to know luxury market situation in these two countries and relevant theories and fundamental conception about  cultural diversity in segmentation, demographic segmentation and so on. First of all, I should collect and analyse existing relevant document and data, it mainly consist of micro-economic environment, industrial policy and social environment. To be specific, first, micro-economic environment includes several sections such as the operation of national economy (GDP), households’ incomes and Engel coefficient. Secondly, the policy of luxury industry has a direct effect on the ease or complexity of luxury market entry. Therefore, I should analyse industrial policies, the situation of market regulation and the last part, the systems of customs and tax. Thirdly, social environment is influenced by regional culture, thus, cultural context analysis is critical. Moreover, the analyses of demographic environment, education environment and consuming concept are integral parts, too. Then, as qualitative research method has clarified the research question, quantitative research will be carried out by 1000 copies of questionnaires, both China and UK have 500 copies of questionnaires each, and every city share 100 copies of questionnaires. The questionnaire will be launched in the form of network, which is efficient, convenient and low-cost. By comparing these two countries’ customers’ perception degree of luxury goods and other aspects such as their education level, the purpose of purchase and customers’ preferable buying channel, we may find that the Chinese consumers’ consuming behavior of luxury have some more significant characteristics than British customers’. To be precise, a lot of Chinese customers buy luxury goods may have three reasons basically. The first reason is flaunting their rich. They want to show their sense of identity and social status by wearing luxury clothes, bags and shoes. The second reason is following the crowd. Due to various factors, for example, literacy level, most Chinese consumers have low cognitive degree of luxury goods and low sensitive to fashion trend. They always buy luxury blindly and without thinking independently about how to mach clothes, colours and choose accessories appropriately. The third reason is characteristic consumption. Luxury clothing brand usually have unique brand concept and distinctive brand image. Beside, luxury clothing brand has excellent design and high quality, so it can show amazing tastes of wearers. Furthermore, as its high price positioning, luxury clothing brand has less awkward situation of  outfits clash. All in all, after the research, we will have a clear understanding of the different attitudes to luxury clothing brands of consumers in China and UK. Due to this, British luxury clothing brands can know target market well and regard this as reference when they formulate marketing strategies. 2. Literature review In recent 20 years, global luxury markets are getting more considerable, because of this, luxury brands have drawn a lot of researchers’ attention (Atsmon et al., 2011). In this section, there are several parts as below. The first part is general backgrounds. The second part is a review of theories on segmentation and motivation. The third part reviews those documents which from different perspectives to compare consumers’ different attitudes to luxury brands in China and UK and conclusion at last. 2.1 General backgrounds Along with the gradual development of luxury markets these years, a mass of luxury brands are growing rapidly and have a share in markets. They have established corporate image and brand conception in the public. This can be clearly illustrated in a research which was conducted by Verdict Research (2007), as the largest and most mature luxury market, Europe would experience a growth of $ 62bn from 2007($ 101bn) to 2012($163bn). Followed by America–the second largest luxury market would be replaced by Asia Pacific region (exclude Japanese luxury market) in 2012. What is more, Asia Pacific area would be the luxury market which developing the fastest, and the Middle East would come the next. Before study the luxury market, it is necessary to have a clear understanding of luxury concept. In accordance with Phau and Prendergast (2000), luxury should be unique, outstanding, magical, and sensual. A more simple description of luxury was put forward by Mandhachitara and Lockshin (2004) that luxury stood for high price. While Danziger (2005) argued that luxury was ‘from class to mass’, which meant that the luxury goods would finally be popular and of civilian, though it  used to be high-class. In a nut shell, it is important for companies to understand luxury concept and luxury market properly, and then they can find out the critical factors which will affect customers consuming behaviour of luxury goods. 2.2 Theories on segmentation and motives First of all, the theoretical backgrounds of market segmentation. In contemporary market, Wedel and Kamakura (2000) argued that due to the diversity of consumer needs and the complication of marketing techniques, the mass marketing method can’t be applied in many market situations. According to Dibb and Simkin (1996), market segmentation could help marketers to cope with kinds of customer needs in a resource-efficient way. In accordance with Lindridge and Dibb (2002), the ultimate principle of market segmentation theory was that the discrimination of product needs and consuming behaviour could benefit from the possibility of ‘customers can be grouped using variables’. Second, the concept of market segmentation. Second, the original definition of market segmentation was put forward by Smith (1956), he argued that ‘a condition of growth when core markets have already been developed on a generalised basis to the point where additional promotional expenditures a re yielding diminishing returns’. In line with Kotler and Armstrong (1980, p291-306), market segmentation variables could be divided into four crucial fields—geographic segmentation, demographic segmentation, psychographic segmentation and behavioural segmentation. According to Beane and Ennis (1987), geographic segmentation referred to factors such as area, population density and climate. Besides, customer demands and requirements solutions would be different as a market was divided up geographically. Demographic segmentation included basic variables like ‘age, sex, size and type of family, income educational level, race and nationality’ (Beane and Ennis, 1987). In addition, Demographic segmentation could be applied excellently as the segments were obvious. Third, the motive of consumer purchasing. In accordance with Leibenstein (1950), there were basically three kinds of motivations—mass psychology, uniqueness and exclusiveness. To be more exact, first of all, mass psychology means people who want to realize social value by trying to get the recognition of other  people in the group they belong. Next, uniqueness means that individuals in groups want to be particular and outstanding, and can be easily discriminated from the crowds. In other words, everyone wants to be a Triton of the minnows. Finally, exclusiveness can be explained as people who like to flaunt their wealth, highlight the status and identity through wearing luxury clothing, bag and so on. What is more, based on previous studies conducted by other researchers, Vigneron and Johnson (1999) considered that consumer purchase motivations could be distributed to five parts—mass psychology, uniqueness, exclusiveness, hedonism and perfectionism. Hedonic consumption is about the whole experiences in purchasing goods. Perfectionism is considered to have kinds of dimensions fundamentally. Additionally, Danziger (2005) carried out a luxury survey in American wealthy classes and labeled the consumers into four groups—‘the iconoclastic butterflies, the indulgent X-fluent (extreme affluent), the luxury cocooners and the luxury aspirers’. 2.3 Current researches about the similar topic of the proposal As cultural difference has an impact on the way of purchased merchandise and how much money a consumer spend (Thomson and Cutler, 1997), the consumers’ purchasing behavior appears to vary from country to country. According to Schmitt (1997), he carried out a consumer behaviour survey in China which was based on demographic segmentation. The author considered age and sex as variables, divided the samples into four segments, namely, two female groups consist of women aged 19 to 25 and aged 30 to 45; two male groups consist of the same two ages as women’s. He found that in older groups, women tend to products’ ‘value and convenience’, while men bought goods they need or the requirements of family members. On the contrary, young females among young people had a poor concept with money, they advocate brands and over-spent. Besides, they are easily effected buy some fashion movies. Another similar survey was launched by subsidiaries of Louis Harris in 2005 (Schmitt, 1997), three variables of demographic segmentation—income, educational level and occupation were considered. What is more, Hauck and Stanforth (2007) considered that the most potential consumers of luxury market in China would be those who were born in 1980s, and there might have 300 million rich men  among them. Thus, the main force of luxury goods consumption should be at the age of 20 to 40 years old in China. However, the mainly consumers of luxury goods in UK were older than those in China, they were aged from 40 to 70years old. Beside, as young consumers, especially those who are rich and well-educated, tend to accept new goods more easily than older customers (Schmitt, 1997), Chinese consumers of luxury goods are more willing to try new products than British consumers relatively. 2.4 Conclusion The cultural diversity will affect consumer’s different consuming behaviour, perception of luxury and so on (Park, Reisinger, 2009). As a large luxury market, China has attracted more foreign investiments as well as some British luxury brands. Theories of segmentation, motivation and consuming behavior are relevant to culture. It is important for British luxury brand to have a clear understanding of Chinese market and form feasible marketing strategies. However, there are several shortcomings in some existing studies. First, a majority of current researches lack of data support. Second, though some studies have collected relevant data, the data is not reliable and scientific. Because luxury market survey needs a huge amount of data collection and its scale is large, most studies do not have enough data proving. This research aims to collect primary data by questionnaires and then analyse the differences of customer’s consuming behaviour between China and UK. Finally, a further theoretical study can be constituted. 3. Methodology and Feasibility This section is divided into three parts. The first part is the introduction to the methodologies which is applied in this proposal. The second part relates to research procedure, description of sample and data collection. The last part is about proposal feasibility analysis. 3.1 Methodology In this study, I combine qualitative research method with quantitative  research method to collect second-hand sources and first-hand data. First of all, qualitative research. It derives from the social science, tend to study problems, recognize kinds of social phenomenon, analyse people’s behaviour and then give answers to those questions (Sandelowski, 1986). It is a way to definite an issue and address it. According to Shank (2002, P5), qualitative research is ‘a form of systematic empirical inquiry into meaning’. Moreover, quantitative research can identify intangible factors clearly, for example, social norms, gender roles and so on Sandelowski (1986). In line with Mays and Pope (1995), the methods of qualitative research include focus group, in-depth interviews, Delphi technique, direct observation, case study, etc. In addition, there are three ways to generate data—individual interviews, group interviews and contextual data. Contextual data mainly consist of observations, reports and other written data and oral data. I apply the literature research method, namely, literature review, to set up framework of theories. As a result, I can have a clear structure of the research and better understanding of relevant theories. Secondly, quantitative research. It can be described as a procedure about collecting valid data and analyzing valid numerical data scientifically. Then, we can get generalisable conclusions (Pekrun, et al., 2002). According to Luborsky, etc. (1971), quantitative research is suitable for survey about comparing two groups, thus, we can use it in the research. as the samples are large in the research, questionnaires should be a good method to collect original data which belongs to quantitative research method. Since I do the questionnaire survey on the internet, there is no time-and-space restriction. 3.2 Research design and data collection methods There are mainly two data collection methods used in this research—statistical data (secondary data) and questionnaire. Reviewing previous findings by others are a low-cost way to information and get an entire understanding of the research field we work in. Questionnaire is a convenient and efficient way to get raw data from markets, as I undertake it via internet, the costs are low. Next, I will explain how these two methods  are applied in the research. As the research needs to compare the consumers’ attitudes to luxury in China and UK, the size of samples and the scope of survey are large. Before structure a questionnaire to collect first-hand data from potential target customers, we have to know what the problem is, what intangible influencing factors are and so on. Therefore, we need to look up and quote amounts of secondary materials from websites, books, journals and authoritative organizations. These academic data should relevant to existing correlation theories, luxury market environment both in China and UK which involves policies like tax and customs, income level, current purchasing channels, etc. It would be a strong support for further survey after the data are classified into categories. The questionnaires can be constructed on the base of previous qualitative research I mentioned above. All the questions in questionnaire are based on two themes—the motivation of consumers’ luxury consuming, the pattern of consumers’ luxury consuming. In order to carry out the questionnaires, we follow the method of quota sampling to select samples by several variables as below: age: 35—40 years old income: above 40,000GBP/400,000CNY region: china—Beijing, Shanghai, Hangzhou, Guangzhou and Shenzhen; UK—London, Birmingham, Manchester, Liverpool and Sheffield After the sample selection, we can conduct a hundred pieces of questionnaires in those cities separatelyï ¼Å'one thousand pieces in total. After getting the questionnaire feedbacks, the data need to be summarized and then, analysed by the software SPSS. 3.3 Feasibility Study First, in terms of schedule, this research process consist of 12 sections which clearly be illustrated in table 1. In order to complete the whole research, I will take 4months long to run it. In terms of time arrangement,  in particular, I set aside one week in case some of the twelve sections may not be finished on time. Besides, I will use the payback method in online questionnaire survey. Thus, respondents’ feedback can be collect in a short time. Second, financial feasibility analysis. As I mentioned above, I will carry on a paid survey. To be specific, in UK, I will pay 1pound per questionnaire on the website ‘surveycompare’. In China, I will conduct the survey on the website ‘opinionworld’ and pay 0.6 pound each. All in all, the general expenditure is 800 pound. Third, in terms of universal scope, as the 1000 respondents are selected from 10 cities in China and UK, the field of investigation is wide and the samples are dispersive. However, we do questionnaire survey online which is not limited by region. 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